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Slingso monitors your brand through scenarios — the real shopper situations you want to win when someone turns to AI to decide what to buy. They’re the unit everything else is measured against.

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What’s in a scenario

Query

The actual question a shopper asks — “best vitamin C serum for oily skin under $50.”

Persona (optional)

Who’s asking, so the question sounds the way that shopper really would.

Market

The country it’s measured in — the same product can win in one market and lose in another.

Product (optional)

Which of your products the scenario tracks.

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An example

Query: “best collagen supplement for skin and joints under £50” Persona: a health-conscious professional in her late 30s Market: United Kingdom Product: your Collagen Peptides
Slingso runs this every day on each AI assistant your plan covers, records the answer, and measures where you stand.

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Where they come from

Slingso drafts your first set during onboarding, from your site and your category. As you learn which questions matter most to your business, you can adjust what’s tracked — add the questions you care about, retire the ones you don’t.
The best queries sound like a real shopper, not a keyword: specific, with the constraints people actually say out loud — budget, skin type, use case, “for beginners,” “under $40.”
Personas are optional. Many brands run plain questions; add a persona when how a shopper asks changes the answer.