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Your Brand Soul is the single source of truth for who your brand is: what you stand for, who you’re for, how you sound, and the lines you’d never cross. It’s the story your AI Shopping Channel Manager works from — so the sharper it is, the sharper everything the agent writes and recommends. You’ll find it in Settings → Brand Soul, as one editable document with in-product guidance walking you through it.

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Why it matters

Your Brand Soul does two jobs:
  • It steers the agent. Every draft, comparison, and recommendation is written to match your positioning and voice — not a generic version of your category. A thin Brand Soul gives you a generic agent; a specific one gives you a specialist.
  • It defines what “correct” means. Narrative Accuracy measures whether AI describes you the way you intend — and the way you intend is your Brand Soul (plus the key facts on your product pages). Refine your Brand Soul and you refine the standard your brand score is graded against.

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What’s in it

The in-product page guides you through it, but in short it captures your positioning (what you are, who you’re for, how you see your category), your voice (how you sound, with examples), and your guardrails — the things you’d never say or claim, which the agent treats as hard lines.

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Editing it

You can refine your Brand Soul any time. Changes take effect on the next run — the agent picks up the new story and writes to it from there.
New accounts get a Brand Soul drafted automatically from your site, so the agent has something to work from on day one. It’s yours to sharpen whenever you like.

Your two scores

How Brand Soul feeds Narrative Accuracy — your brand signal.