The agent acts
Moves on your own site — the agent drafts them, you approve.- Content — The articles, FAQs, and guides that answer your shoppers’ questions. AI builds its recommendations from what it can read on the web; when there’s no strong page answering a question you should win, it fills the gap with a competitor. The agent finds those unanswered questions and writes the piece to close them.
- Product — The claims, specs, and attributes on your product pages. AI pulls product facts straight from your pages, so a selling point that isn’t spelled out is one it can’t credit you for — and often credits a rival for instead. The agent spots what’s missing or being read wrong and drafts the fix.
You act, with the agent’s brief
The moves that live off your own site. The agent can’t make them for you, but it hands you the what, the why, and the evidence — you make the move, then log where so it can measure the result.- Reviews — Your review volume, rating, and above all the themes buyers mention. AI leans on reviews as proof and echoes what they emphasise, so if customers never mention the thing you want to be known for, AI won’t either. The agent watches which themes AI keeps crediting to rivals and missing on you, and tells you exactly what to ask recent buyers for.
- Editorial — The expert reviews, “best of” roundups, and endorsements AI treats as authority. Being on the lists AI reads is often the whole difference in a recommendation. The agent finds the roundups that rank competitors and not you, and hands you the outlet and the angle to pitch.
- Community — Your presence in the forums, Reddit, and Q&A threads where your category gets discussed. AI reads that conversation as real-world signal; when it names competitors and not you, AI follows. The agent spots the threads shaping your category’s answers and briefs you on where to show up.
- Creator — Influencer, video, and short-form coverage. Increasingly it’s what both shoppers and AI cite for “best X” — social proof at scale. The agent identifies where creator coverage is tilting recommendations toward rivals and briefs the kind of partnership that closes the gap.
- PR & media — Press and news coverage. Media mentions are an authority signal AI weighs, and a launch with coverage simply reads as more credible. The agent catches when rivals are winning press you aren’t, and hands you the outlet and the story.
You decide
The competitive levers only you control. The agent brings the intelligence — real prices, where each rival is sold, what’s on promotion — and the decision stays yours.- Price — Your pricing position against the competitors AI compares you to. AI increasingly routes buyers to the best value, so being mispriced on a question loses the sale even with a perfect story. The agent shows you the real competitor prices behind a lost question, so you can decide whether to match, hold, or reposition away from it.
- Distribution — Where your product is actually sold. AI recommends what it can find a way to buy; if you’re not listed where shoppers and their AI agents check out, you’re invisible at the moment of purchase. The agent flags the channels rivals are on and you’re not — the gaps costing you the sale.
- Promotion — Live deals and counter-campaigns. A competitor’s active discount can swing AI’s recommendation on price-sensitive questions, and timing matters. The agent surfaces the promotions moving recommendations against you, so you can counter on purpose rather than react late.
Every opportunity carries its evidence — the question you’re losing, what the competitor is doing, and what AI is rewarding — so you can decide quickly, and never approve blind.
Act on them in your inbox
Approve, revise, or reject — each opportunity, one place.