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Monitoring starts on day one, so you see where you stand immediately. Your first drafted content typically lands within your first couple of weeks. Movement in your scores usually shows over the following weeks as published content gets picked up — and it compounds as the agent learns your brand.
Two signals: your scores moving on the questions you’re targeting, and the agent’s published content starting to get cited by the AI assistants. Every published change shows a before-and-after.
The agent keeps watching and re-diagnoses — if one approach doesn’t land, it shifts. Your monthly Founder Bench session is the place to dig into a stubborn gap with the team.