> ## Documentation Index
> Fetch the complete documentation index at: https://docs.slingso.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Scenarios, queries & personas

> How Slingso decides what to monitor on your behalf — and how to add your own.

Slingso monitors your brand through **scenarios** — the real shopper situations you want to win when someone turns to AI to decide what to buy. They're the unit everything else is measured against.

## What's in a scenario

<CardGroup cols={2}>
  <Card title="Query" icon="magnifying-glass">
    The actual question a shopper asks — *"best vitamin C serum for oily skin under \$50."*
  </Card>

  <Card title="Persona (optional)" icon="user">
    Who's asking, so the question sounds the way that shopper really would.
  </Card>

  <Card title="Market" icon="globe">
    The country your account is scoped to — chosen at signup and applied to every scenario. A brand in several markets uses a separate account for each.
  </Card>

  <Card title="Product (optional)" icon="box">
    Which of your products the scenario tracks.
  </Card>
</CardGroup>

## An example

> **Query:** "best collagen supplement for skin and joints under £50"
> **Persona:** a health-conscious professional in her late 30s
> **Market:** United Kingdom
> **Product:** your Collagen Peptides

Slingso runs this every day on each AI assistant your plan covers, records the answer, and measures where you stand.

## Where they come from

Slingso drafts your first set during onboarding, from your site and your category, and keeps them running daily. From there, adding more is self-serve — both [products](/guide/products#add-a-product) and the scenarios below.

## Add a scenario

Add your own scenarios any time from the **Coverage** page — choose **Monitor new scenario** and fill in what you want tracked:

* **Query** *(required)* — the shopper question, in a real shopper's words.
* **Persona** *(optional)* — the type of shopper asking.
* **Product** *(optional)* — which of your products the scenario is about.

The **market** is set automatically to your account's country — every scenario runs there, and it can't be changed per scenario. The agent starts running your new scenario on the next daily cycle, across every AI assistant your plan covers.

<Tip>
  The best queries sound like a real shopper, not a keyword: specific, with the constraints people actually say out loud — budget, skin type, use case, "for beginners," "under \$40."
</Tip>

<Note>
  Personas are optional. Many brands run plain questions; add a persona when *how* a shopper asks changes the answer.
</Note>

## Pause or resume a scenario

Not every question is worth tracking forever. Pause any scenario from its detail page and the agent stops running it — its history stays, ready for when you turn it back on.

Paused scenarios collect under the **Paused** filter on [Coverage](/guide/coverage), labelled by why they stopped: you paused it, or a [plan change](/guide/billing) did.

<Note>
  Your plan covers a set number of active scenarios. At your limit, pause one to make room before you add or resume another — or move up a tier.
</Note>