> ## Documentation Index
> Fetch the complete documentation index at: https://docs.slingso.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Your Brand page

> Your three numbers, your competitors, and what AI should say about you.

The **Brand** page is your brand at a glance. Open it from **Shelf → Brand** in the sidebar.

## Your three numbers

**Shelf Share**, **Narrative Accuracy** and **Purchase Likelihood** from your latest reading, and how each moved. What each means: [Your three numbers](/guide/your-three-numbers).

## Vs competitors

Your numbers beside the brands you pin.

* **Pinned:** your watch list. Open one for its details, or remove it with the ×.
* **Suggested:** brands Slingso found in answers to your queries. **Pin** or **Dismiss**.

Add one with **Add competitor** and their site. More in [Competitors](/guide/competitors).

## What AI should say about you

The keywords you want AI to use about your brand, like *fragrance-free*. Each shows how often answers say it: often, sometimes or missing. They start from your Brand Soul; **Add keyword** for more. They're part of what [Narrative Accuracy](/guide/your-three-numbers#narrative-accuracy) checks.

## House rules

One sentence Slingso always follows, like *Never compare us to drugstore brands.* Add one with **Add rule**, or say `slingso teach` in your assistant. Slingso may propose rules too: **Approve** or **Dismiss**.

## Edit Brand Soul

**Edit Brand Soul** at the top of the page opens the story Slingso works from. See [Your Brand Soul](/guide/brand-soul).


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